As a business owner, you know attracting buyers—not just browsers—is crucial, to achieve financial success and sustainable growth.

Making products easy to find, offering inspiration, and featuring new products are key to increasing customer spend.

Balancing the needs of shoppers looking for something specific and those browsing for fun can be challenging, as these groups require distinctly different experiences within the same retail environment.

So, how do you convert more browsers into paying customers?

That's where I come in. With professional training and over a decade of industry experience, working with many brands including M&S, I can help you sell to both groups and make your store look great. Because visual merchandising isn’t only about the fluffy stuff!

Here are some of the basics we can cover:

Customer Flow: The direction your customers move around the store from entry to payment, informing your best space

Sight Lines: Where your customer looks and what they see or don’t see. A vital selling tool

Product Adjacencies: Placing complementary products together to boost cross-shopping and spending

Interested in learning more and how to apply these strategies in your store?

Book a free consultation to discuss quick wins and plan tailored support, whether it's for a specific project, monthly consultations with practical support, or VM training.