Christmas
Christmas is always a collaborative process across many departments to influence and collate store content for Christmas Guidelines & Comms. This includes Retail, Visual Merchandising, Styling, Marketing, Buying & Events.
The below images show time spent in store, supporting the launch and maintenance of the Christmas Shop and campaign and how the guidelines are brought to life.
TV Campaign lines highlighted on layout plans. Implemented in store and supported with marketing
Mannequin lines starred to highlight TV lines
Christmas Market Entrance with volume table display
Stocked table guidance with imagery and product detail lists